CCPA Penalises Two Firms for Misleading Claims

The Central Consumer Protection Authority imposed a penalty of ₹1 lakh each on Storia Foods and Mrs Bectors Food Specialities for misleading “100%” claims.

The Central Consumer Protection Authority imposed penalties on Storia Foods and Beverages Pvt. Ltd. and Mrs Bectors Food Specialities Ltd. for misleading use of the expression “100%” on food products. Each company was fined ₹1 lakh and directed to discontinue the disputed claims from packaging, websites and digital platforms. The action reinforces consumer protection rules related to truthful advertising and product labelling. It is relevant for exams because CCPA, consumer rights, misleading advertisements and regulatory enforcement are frequent topics in polity and economy sections.