CCPA Acts Against Dark Patterns

CCPA took action against dark patterns on digital platforms and imposed penalties on PhysicsWallah and McAfee.

The Central Consumer Protection Authority acted against dark patterns used on digital platforms. PhysicsWallah was fined ₹5 lakh and McAfee was fined ₹1 lakh for practices linked to manipulative digital design. The action follows CCPA’s advisory asking e-commerce companies and digital platforms to remove dark patterns from their interfaces. The development is important for consumer rights, digital governance and unfair trade practice topics.